Effective as of: September 18, 2023
What's Changed: We updated to Cookie Policy to reflect our change from Google Analytics to Plausible Analytics (to better support your privacy).
This cookie policy explains how LunaDNA uses cookies and similar technologies when you visit our website or any other websites, apps, pages, features, or content we own or operate and/or interact with LunaDNA online advertisements or marketing emails. We encourage you to read the full policy so that you can understand what information is collected using cookies and how LunaDNA uses that information.
- What Are Cookies? Cookies are small pieces of information sent by a web server to a web browser which allows the server to uniquely identify the browser on each page. To learn more about cookies, including how you can turn them off, you can visit https://allaboutcookies.org.
- Use of Cookies on Our Website. We use cookies to collect information about your online preferences. We use the following categories of cookies on our website:
Strictly Necessary Cookies. These cookies are essential in order to enable you to navigate through our website and use its features. Without these cookies, we cannot remember your login details or otherwise keep track of any services you have requested.
Performance Cookies. These cookies collect anonymous information on how visitors use our website. We currently use Google Analytics and CrazyEgg cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, data uploading experience and marketing campaigns.
- For site analytics: we use Plausible which does NOT collect any cookies or any persistent identifiers (as many other such tools, e.g., Google Analytics require), to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, data uploading experience and marketing campaigns.
- For error analytics: we use LogRocket which may sometimes collect cookies to track an error incidence on the site and help us better understand what caused the error and how we can correct it.
Functionality Cookies. These cookies remember choices you have made, such as the country you visit our website from, your preferred language and search parameters such as size, color or product line. These can then be used to provide you with an experience more appropriate to your selections and to make your visits more tailored and pleasant.
Targeting or Advertising Cookies. These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They may also be used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. The cookies are usually placed by third party advertising networks. They remember the websites you visit and that information is shared with other parties such as advertisers.
To learn more about advertising cookies and to control your preferences, visit https://www.lunadna.com/ and click on the cookie settings.
Third Party Cookies. Other parties may use cookies on our website to provide services to us and the businesses that advertise on our website. For example, Google Analytics may set cookies while you are browsing our website as described above under Performance Cookies.
- Deleting or Blocking Cookies. You can control how they are used on your browser by clicking Accept to opt-in to all cookies or Customize Settings to manage what cookies you permit to be tracked. To learn more about clearing and managing cookies, visit https://allaboutcookies.org/manage-cookies/clear-cookies-installed.html.